The Return of the Crimp

Flashback to 1990: remember when you used to braid your hair after you got out of the shower to get the perfect crimp? Thought that was a style of yesteryear?

Well, think again.  This season, the crimp has made its triumphant return through fashion shows, award ceremonies and even music videos.  Just ask stunning starlet Amanda Seyfried, who rocked a deconstructed crimpy updo to the Red Riding Hood premiere in Hollywood.

It’s tricky business to get the perfect crimp with your own hair.  In fact, Gwen Stefani’s longtime personal stylist Danilo advocates for buying a piece of hair and styling it to get the perfect crimp rather than burning into your hair or teasing it past breaking point.’s go-to solution to achieve the perfect crimp is the Always Wig.  Heat-friendly, this synthetic wig can be crimped full and fabulous to achieve that show-stopping look, perfect for everything from a night on the town to a sassier work-week look.  So, try it on and strut your stuff!

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